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Tag: real estate

 

“A picture is worth a thousand words.” We have all heard this sentence at least once in our life, and yet it doesn’t ring more true than when it comes to Real Estate Photography. This article will tell you the best ways to hook a buyer with the perfect real estate photographer.

How to Hook Your Buyer with the Right Photography

Today nothing is more popular than the internet, especially when it comes to buying certain things. Whether it be a new pair of shoes, a car, or even a home; it all starts online. Many sellers only post one or two photos of their home, which results in a lack of interest from potential buyers. Therefore, the property might sit on the market for months. Professional photographers take multiple high-quality photographs that lead to more showings of the property and faster pending sales. First impressions can be the difference between an interested buyer or a perfectly adequate home being passed over, which explains why having the right photographer is vital.

Now I bet you are wondering, “what exactly is real estate photography?” Individual companies hire expert photographers to capture the perfect essence in a home. They use certain angles and lighting to get the perfect shot every time. That way, when customers are browsing online and see a house that catches their eye, it is mostly because of real estate photography. First impressions stick with people forever, so having a striking photograph for the home at first glance is a must.

“How to tell if a photographer is an amateur or a professional?” If you have ever browsed online where lots of homeowners have tried to take photos to sell their home, the lighting is dark, angles are odd, and the photograph itself looks grainy, most likely taken with a smartphone camera. When you get a professional photographer, it changes everything. The angles they use to make the rooms look more substantial, the lighting is flawless and bright, and because they use professional equipment, it always optimizes the very best features of your home. For example, the company Home Shots has very professional photographers who have been providing fantastic real estate photography in San Francisco services for the last 5 years.

The last question I bet you have is, “how much does a professional photographer cost?” Depending on the company, it can range anywhere from a few hundred dollars up to a few thousand. The price depends on the location, size of the home, and how experienced the photographer. It will attract more potential buyers and add income to your pocket. With excellent photography, you can get multiple bidders on the house and make the price go up due to a bidding war. So, in the end, it is worth it to hire a professional photographer to make the property look as good as it can be. That way, you will have multiple interested parties and are more likely to sell the home quickly.

Even though hiring a professional real estate photographer will cost some investment, the return will outweigh the cost in the long run. You will have flawless photographs that show areas of the home that are well lit and look large (even if the space is tight and cramped), you will attract buyers more efficiently, and the best part is that you could sell the home reasonably fast. You get back what you put in when it comes to selling a home. If you take the time to make the house look appealing, hire the correct people to photograph it, and then list it on the appropriate markets, you will get a higher return on your investment. Like the famous quote states, “With high risk comes high reward.”

 

 

The current pandemic has changed life as we know it. Right now, if you want to sell your home, you will have to approach it in a completely different way. Depending on whether you need to isolate, you may not even be able to welcome viewers to your property. The good news is that it can still be listed on the open market, and as long as the price is right, you’ll find a buyer.

How to Sell a House During a Pandemic

Staging the Property

Staging a property makes it more attractive to buyers. However, you might not want professional stagers traipsing around your home at this time. Strangers are potential disease vectors, and any new furniture brought into your home could be infected with the virus.

One way to avoid being infected is to use a virtual staging company.

What is virtual staging? Virtual stagers use software to remodel your rooms virtually. This is especially effective if your home is slightly dated or has a bespoke look your buyers might not appreciate. It’s also cheaper than a traditional staging company, so it’s definitely worth considering.

Virtual Viewings

Viewings can be done virtually, too. Instead of inviting buyers into your home, you can let them view it all via a virtual 3-D tour. It’s not quite as good as an actual tour, but it does let buyers see the layout of each room, so they can decide whether the property meets their requirements. If they decide to take it further, you can then offer them a virtual viewing via video link.

Use software such as Facetime to show people around your home. You can do this yourself or ask the realtor to do it for you. Viewers can request a closer look at anything of interest and you or the realtor are on hand to answer questions. It’s a great way of showing off your home without risking infection.

Open Weekends

Instead of booking regular viewings as normal, organize an open house event and get it over and done within a couple of days. Open house viewings tend to be popular, and when organized in advance, they can generate a nice buzz of interest in the property.

The great thing about an open house event is that viewing slots can be booked by appointment and social distancing measures adhered to. Your realtor can show viewers around, with everyone wearing masks and using handwash stations at each entrance.

If you prefer not to be involved, you can stay somewhere else for the weekend, such as in a hotel. This ensures you are not coming into contact with multiple strangers.

Extra Hygiene Measures

It’s vital that extra hygiene measures are adopted when you are conducting viewings or showing realtors around your home.

  • Make sure everyone wears face masks and takes off their shoes before they enter the property.
  • Maintain social distancing at all times.
  • Ask visitors to use hand sanitizer before touching anything
  • Once visitors have left, wipe down all door handles and surfaces, to minimize the risk of infection

Follow the protocols above and you can keep yourself and your family safe while selling your home.

 

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